We have this idea that we’ve been sitting with for a little while now, it seems really simple actually, almost impossibly obvious: we love our members like family. Every one of our students is paired up with a coach... for life! So in many ways they really do become family: there for you when you need them most, encouraging you to be the very best version of yourself in and outside of the gym, a support system that has your best interests at heart.
Our care doesn’t end after a class, or once you are at home, or out in the world. Part of being a family means that when a little tough love is required there is enough mutual trust that exists to make it possible to say what needs to be said, to push past slight discomfort, and to do what needs to be done to assist in making you fit for life.
What we call ruthless love is built on respect, integrity and most importantly the deep belief that you are in fact much more capable than you think. It is our way of showing solidarity, belief in you, care. And sure, if you need to swear at us a little to get through it, that’s part of it too.
We understand the importance of being fit - because it impacts every other part of your life directly and positively - but we also know that the road to getting there is different for everyone and can be a challenging one. Our philosophy is to find what works for every individual student and have their back every step of the way.
If you think this might be something you're into - E-mail us; email@example.com
We'll have a conversation and see if we can help you with your goals.